When it comes to the decision of choosing a CRM, it is easy to get overwhelmed with the variety, features, and prices. Being aware that every auto dealer needs an automotive CRM is an important step. But before you choose one, it is also important to know which one suits your business. So, we have listed the most fundamental types of CRMs being used in automotive industry.
Operational CRM
Operational CRMs are meant to manage and automate the operational activities on a daily basis. This entails aspects like marketing, sales, and customer service.
Sales automation is the basic part of any CRM system. It helps your sales team to manage the sales pipeline, track opportunities, take care of your leads, and win new ones. Marketing automation lets you automate common tasks that help in enhancing your team’s efficiency. And service automation is favorable for any business size and kind.
Operational CRM is the most popular and most commonly used solution in the marketplace and works with a variety of industries.
Analytical CRM
This CRM makes the customer acquisition and retention management a whole lot easier. It keeps a detailed track record of customer data. Large businesses bear detailed customer data to analyze, this is why analytical CRM is ideal for them. The more data your business tends to collect about its customers, the more useful you will find an analytical CRM solution. This CRM also helps in seeking places where your sales funnel is blocked or where sales and marketing strategies are being underperformed. It will offer you information you need to separate your core business functions and come up with more effective ways of business operation.
Collaborative CRM
It is based on enhancing the overall customer experience. It begins with streamlining the interaction between the concerned parties on both sides. This CRM lets you track and share customer data with every concerned party. Making this information available strengthens the bond with the internal as well as external parties as well.
Interaction management lets your team to manage the communications between your company and its customers. The latter tends to interact via particular channels and interaction management takes care of it.
Channel management helps you in getting in touch with your customers more efficiently by the means of their interaction channels. This is done by social media, email etc.
